Every family deserves an affordable, memorable vacation that strengthens relationships and builds lifelong memories.

1. Focus on Value

Core Message: Every family deserves an affordable, memorable vacation that strengthens relationships and builds lifelong memories.

Offering: For less than $2,300 per family, your offering includes a week of outdoor adventures, park fees, and travel costs. This is a powerful message that demonstrates value, making it accessible for families across different income levels.

Problem Statement: You’ve identified that family is the foundation of society and must be nurtured through shared experiences. Your solution focuses on strengthening bonds through adventure.

Target Audience: You’re catering to 1,536 families, 12 brides, 24 companies (team-building), and 12 course leaders—clearly segmented, which is key to tailored marketing.

2. Solid Plan

Execution: You’ve got a clear, measurable plan with defined goals. Your Live Plan on NDA makes this a structured and secure approach.

Market Targeting: Your target market, including Short-Term Rentals (STR), Meetings, Incentives, Conferences, and Exhibitions (MICE), and value-oriented families, is well defined. Adventure-focused offerings like ATV, horses, jet skis, and e-bikes differentiate your value proposition.

Unique Value Proposition: Your approach of offering diverse outdoor adventures sets you apart from other resort-like experiences. The eco-friendly construction adds a compelling narrative, especially in today’s environmentally conscious world.

Detailed Roadmap: We have outlined the essentials: clear steps, timelines, milestones, and a strategy focused on precision. We have years of planning and are ready to construct.

3. Market Relentlessly

Content Creation: Uncle Lucky Larry on YouTube documenting eco-friendly builds is a fantastic idea. It adds transparency, builds trust, and educates your audience, making it a powerful tool for customer engagement.

Social Media Engagement: Your social media presence should reflect both your values (eco-friendly, family-oriented) and your progress. Regular updates can build anticipation and create a community that follows your journey.

CRM and Email Nurturing: creating a personalized communication funnel. Consider leveraging this data for strategic email campaigns that share free value and updates.

Networking: Expanding your network with influencers, collaborators, and affiliates will accelerate growth. Aligning with outdoor adventure brands, eco-friendly construction suppliers, or family-oriented influencers could bring in targeted partnerships.

Paid Ads: Once you have proof of concept, paid advertising, especially on platforms like Facebook or Instagram, can drive considerable traffic by targeting outdoor adventure enthusiasts and families.

4. Iterate Endlessly

Feedback Loops: Using tools like Hostaway is crucial for tracking performance. Whether it's customer feedback or booking trends, you’re already set up to measure success.

Willingness to Pivot: You’ve embraced the possibility of failure and recognize it as feedback, which is essential. Your openness to refining based on real-world results gives your plan resilience.

Data Honesty: A key point: your commitment to accepting the data as it is without bias. This approach will keep your decisions grounded in reality and reduce costly mistakes.

Overall Vision: MTP

Massive Transformational Passion: Your mission is clear—building a legacy and generational wealth through experiences that strengthen family bonds. This aligns with the long-term goal of creating something lasting and impactful, not just for yourself but for future generations.

Actionable Enhancements

Partnership Strategy: Since networking is a key area where you need help, focus on creating mutually beneficial partnerships with like-minded businesses, brands, or influencers that share your target audience.

NDA Plan: While having your solid business plan on Live Plan under NDA is great for serious investors, offering a public-facing summary of your plan could build broader interest and attract initial inquiries before the NDA stage.

Next Steps

Continue refining your messaging and marketing strategies.
Focus on finding one key limited partner (LP) to fully kickstart the execution of your vision.

I will keep pushing my MTP—"creating a legacy through family, adventure", and wealth is a powerful motivator for investors and partners alike.

Join us on a strong path with a well-thought-out, comprehensive plan! Thank you Tom Bilyeu for all the great guests responding to your insightful questions!